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PhoneShop - E4


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E4 has handed a full series order to comedy PhoneShop.

The pilot for the show, which is due to air tonight at 10.05pm, focuses on the everyday lives of the employees of a mobile phone shop.

Head of E4 Angela Jain said of the commission: "I absolutely loved the pilot of PhoneShop when I first saw it. I laughed out loud so I am delighted to have a full series in the pipeline for E4 - everyone has a mobile phone these days - and most of us have worked in shops trying to sell stuff so it's rich pickings in comedy terms.

"It's yet another example of the cross fertilisation between Channel 4 comedy commissioning, and E4, the genesis of both Fonejacker and School of Comedy."

She added: "E4 is racking up an enviable reputation for top quality comedy and PhoneShop will continue to do that."

PhoneShop will begin airing in 2010 on E4.

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