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Apple has launched a social network as part of the latest version of its iTunes software.

Ping, as it is known, allows users to build networks of friends and professional musicians, in a similar way to services such as Twitter.

The service also builds playlists based on what friends are listening to.

Analysts said it represents a challenge to existing music-based social networks such as MySpace.

"It's a social network all about music," said Mr Jobs, launching the application at an event in San Francisco.

http://www.bbc.co.uk/news/technology-11152605

will be as big as google buzz

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