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Francis Coquelin

Coming soon to Arsenal: the first £100 non-corporate ticket

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• 20% VAT rate will push ticket over threshold• Cheapest season ticket at club starts at £893Arsenal-ticket-006.jpgThe club said the rise was an inevitable result of the increase in VAT. Photograph: Christopher Lee/Getty ImagesArsenal may have played out five seasons since their last trophy and scotched their 17-year unbeaten home league record against Tottenham Hotspur, but they appear likely to power through a new threshold next year with the launch of football's first £100 non-corporate ticket.The price rise is anticipated to come into place in the new year, when the VAT levy on tickets rises by 2.5% to 20%, taking the cost of the most expensive match day ticket at Emirates Stadium, including a £2.30 booking fee and £2.20 postage, from £98.50 to £100.60.The club was unable to comment but its website has already warned that "with the VAT increase due in January 2011, our matchday ticket prices will be subject to change", giving every indication that the added tax burden will be passed on to consumers.Whether Arsenal fans will be willing to part with £100 for a view of a team that beguiles and frustrates in equal measure and without a whiff of half-time hospitality remains to be seen. The £390m development of the 60,000 Emirates Stadium has given the club unrivalled access to corporate revenue but also laden the club with significant debt. Supporters have been asked to remain patient while the club operates a prudent transfer policy but have had to reach deep into their own pockets. At Arsenal the cheapest season ticket starts at £893, almost enough to buy four equivalent tickets at Blackburn Rovers, while Chelsea – five trophies better off since the Emirates opened its doors in 2006 – charge £560.At Manchester United, where fans have revolted against the ticket price rises which followed the Glazer family's leveraged buyout of the club, the most expensive match day ticket costs £49.Malcolm Clarke, chairman of the Football Supporters' Federation, said: "A £100 ticket in the present climate is ridiculous. It is proof that football is not living in the same world as the rest of us. The game has more money going into it than ever before and it is not helping fans. Football is no longer a game that is readily accessible to all sections of the community."http://www.guardian.co.uk/football/2010/nov/21/arsenal-ticket-100
Surely the club could have absorbed the rise in VAT?
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Surely the club could have absorbed the rise in VAT?
:D Dont try talk business when you dont know what the f*ck you're saying
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:/Them non-Russell Group uni goers there

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:/Them non-Russell Group uni goers there
You believe in Russell Group.LMAOLiterally dying here, sorry bro but you fail.
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they really could absorb the rising VAT and just accept the lowered revenue; i swear we make the most matchday revenue anyway

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Government changed the VAT not Arsenal...The £100 discussion is a stupid f*ck*ng prick anyway, as nobody gets there ticket sent to them. SMH.You clearly have the money anyway if you pay £96 for games (cat A) thats are ALWAYS on TV.

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