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Product Placement on TV to be Legalised in UK

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Ofcom confirms product placement on UK TV

Media regulator confirms new rules will form part of broadcasting code from end of February

Product placement will be allowed on UK television from the end of February 2011, Ofcom confirmed today.

The media regulator published a set of rules that will govern how products can be promoted as part of a revised broadcasting code following a consultation with the industry.

Certain categories of programmes and products are also excluded from the changes, which follow legislation passed by parliament earlier this year legalising product placement.

It will not be permitted in children's programming or news programmes. The practice will also be barred in current affairs shows produced in the UK and from religious programmes.

Four categories of content – films (which in this case includes dramas and documentaries); TV series including soap operas; entertainment shows; and sports programmes – will be free to use product placement.

Placement of alcohol and tobacco products is also barred and the same restrictions apply to gambling, medicines, baby milk and foods that are high in sugar or salt.

http://www.guardian.co.uk/media/2010/dec/20/ofcom-product-placement-uk-tv

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dnt know why this wasnt allowed before tbh

easy money

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Another disgraceful money-grabbing law passed.

*drinks Coke*

Disgraceful.

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