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Use your head mate, what kind of ads do you normally see for retail stores?

i dont work on the same budget as other retail stores......

£6k just about gets me into the local news paper for 3 months , and these times im trying to raise my brand awarness around the whole of london

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Guest Lemons

Use your head mate, what kind of ads do you normally see for retail stores?

i dont work on the same budget as other retail stores......

£6k just about gets me into the local news paper for 3 months , and these times im trying to raise my brand awarness around the whole of london

Can't do that on £6K bro.

Think about some ambient activity in the local area that can be done on a relatively low budget. For an organic store you should be able to do some nice PR stuff and generate a bit of earned media instead of a few insertions in the local paper which probably won't do you too much anyway.

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Use your head mate, what kind of ads do you normally see for retail stores?

i dont work on the same budget as other retail stores......

£6k just about gets me into the local news paper for 3 months , and these times im trying to raise my brand awarness around the whole of london

Can't do that on £6K bro.

Think about some ambient activity in the local area that can be done on a relatively low budget. For an organic store you should be able to do some nice PR stuff and generate a bit of earned media instead of a few insertions in the local paper which probably won't do you too much anyway.

as a matter of fact i lied

increase brand awarness of the retail store and concept within relavant london audiences

i hear you totally, but this is what im being told to work with...... i got to come up with a media plan and what not...

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Guest Lemons

For that money it's probably best to think ambient or digital mate (although I don't know if this includes you're production budget etc?)

For £6K you could get a three week Leaderboard and MPU 'takeover' on a a section of the Guardian Website (like the culture, or food and drink section) and then a couple of weeks of MPU's across their culture network which would work for the target market of an organic store in London I would have thought. In terms of print work you'd be able to get 1 or 2 insertions in a national paper which is going to get you fook all coverage.

I'd go for some local ambient and push for some PR.

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For that money it's probably best to think ambient or digital mate (although I don't know if this includes you're production budget etc?)

For £6K you could get a three week Leaderboard and MPU 'takeover' on a a section of the Guardian Website (like the culture, or food and drink section) and then a couple of weeks of MPU's across their culture network which would work for the target market of an organic store in London I would have thought. In terms of print work you'd be able to get 1 or 2 insertions in a national paper which is going to get you fook all coverage.

I'd go for some local ambient and push for some PR.

safe gee, i see where ur going but that is 3-4 weeks im talking 3 month.... but i like your idea

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For that money it's probably best to think ambient or digital mate (although I don't know if this includes you're production budget etc?)

For £6K you could get a three week Leaderboard and MPU 'takeover' on a a section of the Guardian Website (like the culture, or food and drink section) and then a couple of weeks of MPU's across their culture network which would work for the target market of an organic store in London I would have thought. In terms of print work you'd be able to get 1 or 2 insertions in a national paper which is going to get you fook all coverage.

I'd go for some local ambient and push for some PR.

£55CPM MPU for the Gurairdan

and £50 Loose Inserts per thousand copies

see what im saying the budget is a bit of a f*ckery

nuff respect thou g

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Lol.

How many people you need to hit is the question?

Infact give me the 6k and I'll work magic.

it does not tell me how many people i need to hit but,

just the overall marketing objective is to increase the brand awarness of the unpackaged retail store and conecpt within relavant london audiences

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