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Google Analytics / Advertising

81 posts in this topic

1. does vip2 have a google analytics account?

 

would be interesting to see the location of users, new users, how they find the forum etc

 

 

2. if any1 can drop any knowledge on adverts as in google adsense etc

 

there's bare rambling about it online but it all seems years old

 

how many page views / unique visitors a day / month are u lookin to get before u start thinkin about this

 

is it based on pageviews or visitors?

 

/ any other factors i aint takin into account

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Are you looking to advertise yourself or place adverts on a site to monetize it?

/

 

Start placing adverts asap, but dont over do it, if you build up some sort of following and then start placing adverts the following will notice, whereas if its always been there its not that bad....

 

Also do not ever click your own adverts, or buy page views or whatever, the slightest irregularity that you/they cant explain clearly, will lose you all your earnings, and have you banned for life. No second chances, if you make another account they will lock that off too. Google is ruthless when it comes to that.

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Google adsense is a good tool if you're a small site trying to gain a bit of revenue.

 

If you start hitting like 100,000 hits daily you'd want to consider speaking with an ad network directly because you'd make more money. If you're a niche market but generating shit loads of ad opportunities you'd probably find ad networks getting in contact with you.

 

Advertising normally works on a CPM basis (cost per mille, aka, thousand ad's served). For normal display adverts like the one I'm looking at above this reply box (refered to as a leaderboard) we'd probably pay £0.40CPM, so thats 40 pence for everytime the above ad is loaded 1000 times.

 

You want to make money from advertising then host your own video content and get millions of views a month, then you're laughing. If SB hosted his own videos instead of being incorporated with Youtube/Google he'd probably triple his revenue, but then saying that I don't know what kind of deal he has with them.

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Mizchief, are you familiar with DART?

 

Do you know much about the way it works? The kind of restrictions it has ie, only serving display inventory to the same user a maximum number of times, etc.

 

Or where I can find out?

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Somewhat, I'm not a trafficker but I've got an idea of what it does, why do you ask?

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sound lads

 

im on about placin ads on my own

 

wont be nothin near them numbers tho mizchif, is the cost/revenue per mile higher/lower the more targeted/niche the audience is? when toney posted his it was up at £6 somethin

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Just spoke to one of my traffickers, duh I totally know what Dart is, its googles adserver. There's two versions, a DFP and DFA which is Dart for Publishers and Dart for Advertisers.

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Also on the subject

 

Anyone able to link me to critical research on online advertising?

 

ROI HAS to be worse than normal advertising. 

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sound lads

 

im on about placin ads my own

 

wont be nothin near them numbers tho mizchif, is the cost/revenue per mile higher/lower the more targeted/niche the audience is? when toney posted his it was up at £6 somethin

Absolutely, if people can get unique users/traffic from an untapped site they'd be willing to pay more for the content.

What kind of site did Toney have? People like Google Adsense have the largest scale, they're plugged into so many networks they can reach consumers all over the web, but some publishers will go direct to niche sites because of targeting, it makes sense to work with a network that works exclusively with Footlocker and JD sports if you're trying to get your trainers sold rather than someone who may possibly potentially appear on some sporting sites etc

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Mizchief

 

Can you ask your trafficker for some links to get clued up on DART please?

 

Mainly the restrictions I mention above

 

I can't believe how hard it is to find out information on this. It's used by everyone for fucks sake and no-one seems to have a clue how it works!

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I'll ask her, but bro I'd recommend joining like an ad operations forum, search for that. Or Traffickers forum, there will be countless information on this i'm sure

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I hadn't thought of that actually, I'll have a look

 

this isn't even my job and I really do hate advertising but something's not right, need to get clued up on this shit and pick up di slack

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No problem you hispanic fuck

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sound lads

 

im on about placin ads my own

 

wont be nothin near them numbers tho mizchif, is the cost/revenue per mile higher/lower the more targeted/niche the audience is? when toney posted his it was up at £6 somethin

Absolutely, if people can get unique users/traffic from an untapped site they'd be willing to pay more for the content.

What kind of site did Toney have? People like Google Adsense have the largest scale, they're plugged into so many networks they can reach consumers all over the web, but some publishers will go direct to niche sites because of targeting, it makes sense to work with a network that works exclusively with Footlocker and JD sports if you're trying to get your trainers sold rather than someone who may possibly potentially appear on some sporting sites etc

 

i duno what it was tees maybe

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I just checked out Toneylondon.com which I'm assuming is the site, didn't come up in Comscore and there aren't any advertising opportunities from what I saw.

 

Weeeeird

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Just shout across the office man

 

"DOES DART PUT CAPS ON THE AMOUNT OF BANNERS IT SERVES ONE USER, ie - Will they be shown house banners after x amount of inventory has been served?

 

 

THANK YOU.

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Traffickers gone home, but common sense would suggest that it definitely cap's and shows house ad's. But the scale of the inventory on Dart would suggest that they probably wouldn't default to a house ad very often, but its likely

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1. does vip2 have a google analytics account?

would be interesting to see the location of users, new users, how they find the forum etc

Yes I do, although due to the changes in template code updates from the manufacturer or the skins to go with those updates over the years, the JavaScript for analytics has always got stripped out and I never really proritised with putting it back on really. Before the numbers of active users were higher. I'll see what happens after 3 months of the code being back on the site as the integration of it now doesnt really matter on skins and codes. It even works with mobile skin aswell.

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yh do eiiit

 

bet uve already forgot tho

 

/

 

brag commencing

 

im top 3 result on google for all my desired phrases, even beating the yanks

 

gettin well over 100 unique visitors a day, about 300 pageviews on average

 

cant keep up with the enquiries, life is stressful but gd

 

still aint got any adverts banged on

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anyone noticed google adsense income drop quite a bit this last month or so?

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did u ever do this swift

 

i wana see if i get more unique visitors than u

 

lets av it

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did u ever do this swift

 

i wana see if i get more unique visitors than u

 

lets av it

 

It's a forum so unique visitors would be lower than an online store..

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lol cant be more than 25 active users on this site i swear

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