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New single & video - Tru Trilla "End the Day" ft Ruste Juxx & Julius Luciano of Shoe Gang
By urbanelite, in Music
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- ruste juxx
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with it being platinum already it would be sooooo easy for him to put out a piece of shit.
i dont think he will.
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Flojo
The advert starts with a grime track which is clearly aimed at them getting the ear of 'UK urbanites' as the advertising execs would probably call them.
The funny thing about it is you're talking about Samsung infringing on the art yet at first everybody who responded bar Dave (resident Techy) was solely focused on the music, fuck I didn't even realise Samsung were involved or read the video description up until it was pointed out by someone in this thread.
I've not seen or heard anything to suggest Samsung have tried to influence the creative process of Jay Z or any of the producers making this album so I don't buy their marketing scheme is infringing on art.
the presence of money doesn't invalidate a piece of art anywhere, I did my dissertation on this exact subject and some of the most famous pieces in the world were commissions but we'll agree to disagree.
/
pmsl
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pence
i dont think jay z gives a shit about being the best rapper anymore
all about di bizness
#new rules
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Flojo
I agree with this, I've wondered for a while what his end game is, he is so cut throat and measured in his business that I can't help but think he's got something much bigger in mind.
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Jam
Can you expand on this in any way?
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Jam
Jay the business man has become bigger/more important than Jay the rapper...this is why I've lost faith but I do hope he delivers
'Dumb down for my audience' etc
/
Chaps you listened to a Jay album yet? (I might be getting you confused)
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Flojo
I don't want to write too much but I was intrigued by this idea that money somehow always has a negative effect or invalidates true artistry so I did my dissertation on the subject and found that money has been at least partially the driving incentive behind some of the most famous pieces of art in the world.
Michelangelo was paid to do the Sistine Chapel but I don't think Lionel & Dave would question his artistic ability or the integrity of the piece based on that, then you've got guys like Alphonse Mucha who were very talented and are now held in high esteem but weren't taken very seriously when they were alive because they didn't restrict their work just to canvases and mediums that were considered fine art.
I could go on for a while but the bottom line is if this album is fire in 5 years time nobody is going to be saying 'Jay dropped a classic...but I wonder how that deal with Samsung affected how he went about putting it together'.
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Mame Biram Diouf
Tbf Samsung are a pretty ethical company with some heart inside them somewhere
''Internet is like the wild wild west right now, we need to make the new rules''
Physical CD sales are never going to be the same again
If this works, then it could set a possible new standardisation, biggest change since the arrival off ITunes etc
Interesting concept
But have no high hopes for the actual album
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Kuffir
Fuck jay z
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Supermalt
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imhim
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TF S4DK
You know physical CD sales on albums, which this is, still outsell digital packages.
The true Jay-Z fan is still gonna buy the CD for the notes, packaging, and to put it with all their other Jay memorabilia.
Jay-Z hasn't set nothing, just with his years in the game, and his name he has basically been able to cut thru the standard major music label release tape.
He has a million sales - with no single, no video, without having to personally go to radio, doing listening parties, he getting internet, print and all forms off media reporting on the back of the marketing deal, blah blah blah, all boxes are ticked.
Def Jam can't tell him sh*t. The radio can't tell him sh*t. Bloggers opinion doesn't matter. He has to play ball with nobody but Samsung.
But worryingly this makes you wonder what the music will actually be...
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Lionel & Dave
ffs why art thou so basic?
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at Flojo yeah i see you
i suppose for me though, as a rapper it's your voice talking to me in the first person, therefore the art is so much more relatable than say an artist that composes a piece then walks away and let's it stand alone, unlike the rapper who channels the piece through him for a lifetime/career
rappers been getting paid millions for for their albums for years, it's not them getting paid that hurts
another point, rappers been brandishing logos for years, but originally by way of cultural influence
i'm talking N.W.A. wearing Raiders caps etc
however i will cringe to f*ck when i see a pair of Beats headphones in a rap video
and that's where this whole argument started
di big cringe
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Thizz
Kl.
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Lionel & Dave
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Greens
It could go the other way. Without the pressure of it having to be commercially viable or having a lead single he is free to put out what he wants.
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Lionel & Dave
you used to be sharp on here mate
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Kuffir
Nah mate, give a fuck about biggie, and the boy jay is wack just like kayne and all them other commercial niggad
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Rippy
http://youtu.be/hvXW8tRcWhU
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Young £
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Benicio del Toney
The album name doesn't make sense and is fucking annoying.
Sounds like some pretentious bullshit but nothing I wouldn't expect from the fake gentleman Jay.
Haven't listened to the advert yet but about to, I think the Samsung move is genius though, very innovative imo, even if Jay paid for half of that himself I would still call it smart, I think the album will sell very well but will be interesting to see from a marketing perspective.
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Benicio del Toney
Some of those beats sound interesting.
Will defo give it a listen when it drops, more than I can say for Yeezus which I haven't checked for yet.
Jay has the world eagerly awaiting so props to him.
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