Sign in to follow this  
Followers 0
Iceberg

Its stormzys world we just live in it

39 posts in this topic

The new head of music at BBC Radio 1 and 1Xtra has hailed the talent of black British artists and said the recent Brit awards could have done a better job of reflecting the diversity of UK music.

Chris Price praised artists such as Stormzy, who was named best grime act at the Mobo awards in successive years. The rapper previously criticised the Brit awards, saying Britain “is not just One Direction”.

In an interview with the Guardian, Price, who holds one of the most influential jobs in the UK’s music industry, predicted this could be the year that grime becomes Britain’s next “big cultural export”.

He hit out a recent report for the Department for Culture, Media and Sport that called on Radio 1’s output to be less populist to help advertising-funded rivals, saying this was a terrible idea and would quickly make it into a “niche station”.

Price, 42, said: “At Radio 1, we’re really focused on making sure we reflect the diversity of our audience in our music policy. And I’d love to see the success of an artist like Stormzy, who’s got a long history with 1xtra and Radio 1, and a top 10 single with Shut Up – the first freestyle ever to do that – to be reflected at the Brits. I’d also really love to see the excellent work that 1xtra does at the black and ethnic minority end of the scale be reflected.”

At the Brits ceremony in February, British breakthrough nominees Wolf Alice tweeted that grime was “criminally overlooked” and singer-songwriter Laura Mvula boycotted the event. The organisers of the awards have promised to improve inclusivity.

Price said: “This year could be quite a turning point for grime. Can this become our big cultural export moment, our hip hop? It feels like international eyes are on the genre. Look at Drake signing to Boy Better Know last month or signing grime artists to his own label and Kanye West turning up at the Brits mob-handed with the entire grime industry last year.”

He said grime faced one obstacle: “It’s not really been an albums genre … In the past 10 years, I think even most grime fans would say there’s been one seminal grime album and that’s Boy In Da Corner by Dizzee Rascal. But Stormzy’s going to drop an album this year, Skepta’s probably going to drop an album this year, Kano has just released a phenomenal body of work.”

Price grew up in Buckinghamshire and studied French and German at Bristol University. After a brief flirtation with record label marketing in the late 90s, he became a music producer at Radio 1 before heading the music team at MTV and later Last FM. He subsequently founded New Slang Media, a music strategy consultancy working with radio stations and streaming services.

On the same day as he started in his new role, a report commissioned by the Department of Culture, Media and Sport called on Radio 1 to curb its populist appeal to help commercial rivals. “It’s a terrible idea,” Price said. “Breaking new music is enshrined in Radio 1’s service licence, it’s what we’re here to do. But what’s unique about us is that we play brand new music in the mix with more established names, that’s what gives us our size and our strength. So if Radio 1 were to play only music that was ignored by other broadcasters, it would quickly turn into a niche station. We would lose our ability to make the hits, which means commercial radio wouldn’t have any hits to play.”

He maintained that Radio 1 brought huge cultural capital as well as revenue to the UK creative industries. “If you look at the three breakthrough artists of last year – Jess Glynne, James Bay and Years and Years – Radio 1 played a central role in kickstarting and then growing all of their careers. Of course, all that money flows back to the music industry and it’s one of the reasons we have such a vital music industry that’s respected around the world.”

Asked about the choice of artists for daytime airplay, Price said: “I think, in general, music radio has over the past five years or so has become a bit too overreliant on data, whether it’s Shazam tags, YouTube views or Twitter followers. The irony is that it almost leads to less certainty about what’s going on in the market than more.

“The best and only response is a return to the two things that are never going to let you down: your ears and your heart.”

0

Share this post


Link to post
Share on other sites

the internet>

good for him. deffo played a blinder so far in his career

0

Share this post


Link to post
Share on other sites

Radio 1 actually is good at playing UK music atm

They have it on int the gym and about 2 months ago Section Boyz was played on a normal ting around 5pm, heard stormzy as well.

1

Share this post


Link to post
Share on other sites

ANGT to be watching an 1 hour and 25 minutes of stormzy bro

0

Share this post


Link to post
Share on other sites

the internet>

good for him. deffo played a blinder so far in his career

Truss

I'm delighted for him

Hope he keeps it up

1

Share this post


Link to post
Share on other sites

The John Cena/Wayne Rooney of Grime music

0

Share this post


Link to post
Share on other sites

"Don't blame me, blame God"

0

Share this post


Link to post
Share on other sites

The way rappers are coming up today is muad rappers catalogue now literally consits of 5 tracks

0

Share this post


Link to post
Share on other sites

I like how the scene is now tbf, its more efficient & a level playing field imo.

0

Share this post


Link to post
Share on other sites

..wrong thread

0

Share this post


Link to post
Share on other sites

I like how the scene is now tbf, its more efficient & a level playing field imo.

rap scene is better now ^)

0

Share this post


Link to post
Share on other sites

Of course it is.

Differences is you expect to be spoon-fed tracks then complain about it

You just have to look around

3

Share this post


Link to post
Share on other sites

King of UK Urban Commercial Music that involves individuals rapping words rhythmically.

0

Share this post


Link to post
Share on other sites

Of course it is.

Differences is you expect to be spoon-fed tracks then complain about it

You just have to look around[/

You Tallinn about the actual music now and bot the production etc ?

0

Share this post


Link to post
Share on other sites

Course it's better now

Not even a question ( uk)

Smh

0

Share this post


Link to post
Share on other sites

What u shaking your head at?

Please tell me a time uk black music was in a better position

Im talking about rap

0

Share this post


Link to post
Share on other sites

What u shaking your head at?

Please tell me a time uk black music was in a better position

Im talking about rap

When has UK Rap been in a better position?

Didn't I just see Drake on stage with Section the other day? Narstie on C4/5 whatever it was?

It has never ever had the following or fame it's had nowadays.

0

Share this post


Link to post
Share on other sites

Stormzy's music is dope he is good at both Grime and Hip Hop 

0

Share this post


Link to post
Share on other sites

What u shaking your head at?

Please tell me a time uk black music was in a better position

Im talking about rap
When has UK Rap been in a better position?

Didn't I just see Drake on stage with Section the other day? Narstie on C4/5 whatever it was?

It has never ever had the following or fame it's had nowadays.

He said rap

Then you go nd quote section (I see them more as a fusion of rap and grime) and big ol nasty

Hmmm

0

Share this post


Link to post
Share on other sites

Lol @ Section being a fusion they are straight rap 

0

Share this post


Link to post
Share on other sites

Lol @ Section being a fusion they are straight rap 

 

trust me

0

Share this post


Link to post
Share on other sites

What u shaking your head at?

Please tell me a time uk black music was in a better position

Im talking about rap
When has UK Rap been in a better position?

Didn't I just see Drake on stage with Section the other day? Narstie on C4/5 whatever it was?

It has never ever had the following or fame it's had nowadays.

Why are uk niggas so obssed with drake? There has been quality music long before drake starter begging it. I said it before on here the guy is a leech fuck him I don't need an outsider to verify if something is good or not.

And no the quality had actually dropped the whole point of road rap was so guys could rap about the life in the uk. The music dropped now is too American influensed and not even good up until £R came to the game uk rap was dead

0

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0