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That Cadbury's/Fairtrade advert

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The advert is baffling.
im thinkin what does the head meanthen actually what does everything mean?

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Only thing that annoyed me was that voodoo cocoa bean head with massive lips. Rest was whatever.Don't really get the advert anyways. Fairtrade and Cadbury's work together so Africans are dancing out of joy?

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