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WhatsApp to charge iPhone users a subscription fee
Published Tuesday, Mar 19 2013, 14:57 GMT | By Andrew Laughlin |24 comments
WhatsApp, the popular mobile messaging service, has said it will start charging users of its iOS app an annual subscription, as with other platforms. 

Jan Koum, the WhatsApp's chief executive, was quoted as saying the company will start charging a yearly fee on iOS later this year.

"We're relaxed on dates, but definitely this year. It's on the road map," Koum said.

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© WhatsApp Inc.

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© PA Images / Kin Cheung/AP



WhatsApp Messenger does not have advertising, but instead charges users for accessing and using the app. 

On Android, BlackBerry, Nokia and Windows Phone, WhatsApp is free to download and use for the first 12 months, but then costs $0.99 (around 65p) a year. 

But on iOS, users are just asked to pay a one-off cost of 69p when they download the app. 

Speaking to Dutch journalist Alexander Klopping, Koum confirmed that WhatsApp on iOS would be brought in-line with other platforms this year. 

The comments were reported on two Dutch blogs, Tweakers and Techtastic, and then also reproduced on TechCrunch

It is expected that the iOS app would get the same subscription model as the other apps, but Koum did not confirm exact details. 

"We want to keep things simple," he merely said.

In the same interview with Klopping, the WhatsApp boss also said that a desktop version of the service won't be made "any time soon".

tech-whatsapp-screenshot-1.jpg

© WhatsApp Inc.

tech-whatsapp-screenshot-2.jpg

© WhatsApp Inc.



"We get that question asked a lot," Koum said of a desktop expansion. 

"We feel strongly that the world is moving to mobile and [so] we want to be mobile-only. 

"Your phone is with you all the time, and desktop is to many becoming a secondary experience. [so] our answer is no, not anytime soon."

WhatsApp is one of the most popular mobile messaging apps around, with over 100m users on the Android platform alone. Users of the app transmit an average of 17 billion messages a day.

But WhatsApp is also facing increasing competition. Free calls and messaging app Linenow has over 100m users across the platforms where it is available. 

Line does not charge a subscription, but instead is free to download and makes money from users buying stickers and other virtual content through the app. 

Both WhatsApp and Line have shunned advertising as a way to generate revenue. 

In a scathing blog post last June, WhatsApp said that advertising in the "disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought".

"No-one wakes up excited to see more advertising, no-one goes to sleep thinking about the ads they'll see tomorrow," said WhatsApp.

"We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn't). 

"We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No-one jumps up from a nap and runs to see an advertisement."



Read more: http://www.digitalspy.co.uk/tech/news/a466822/whatsapp-to-charge-iphone-users-a-subscription-fee.html#ixzz2O68Lhpwl 
Follow us: @digitalspy on Twitter | digitalspyuk on Facebook

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they can text then

 

aint no one forcing them to use it

 

and you have to realise they have over 100m users just on android with no ads, someone has to pay for the servers and engineers

 

fuckin 65p a year and man are talking apocalyptically 

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