IsAnyoneUp.com

[Mr. Gayle]

Hunter Moore's business plan was simple: he got rich by publishing pornographic pictures of men and women without their permission.

He would encourage visitors to his site to "submit noodz" (nudes) of their former girlfriends and boyfriends, as well as details about who the subject was and why they deserved to be featured.

This information would be posted up in full on his site, IsAnyoneUp.com.

As well as the person's full name and location, links to social networks, usually Facebook, would also be included.

Below each post appeared a stream of comments from visitors critiquing - to put it lightly - the victim's looks and body.

If anyone complained, they were ridiculed. If they threatened legal action, Mr Moore ignored it. As many of the site's victims soon discovered, they were largely powerless to do anything about it.

It was enough for many to dub Mr Moore the "most hated man on the internet".

"I love the attention," Mr Moore told the BBC ahead of the site's surprise closure.

Continue reading the main story

In what has been seen as an uncharacteristic flicker of conscience, Mr Moore announced handing the domain to Bullyville - an anti-bullying social network.

It means, after weeks of worry, people like Lucy (not her real name), a 22-year-old British woman, can now begin to get over their experiences.

A selection of pictures, taken by her and sent to her then-boyfriend, were published alongside a link to her Twitter account.

It didn't take long before the messages and friend requests started to flood in.

"I burst into tears knowing that everyone would see these pictures and I would be a laughing stock," she told the BBC.

"My friends, family and current boyfriend have all seen the images and it's been made extremely embarrassing to go back to work or attend university."

Mr Moore ignored most threats of legal action against his site

Lucy emailed Mr Moore several times to ask for the pictures to be removed. All her requests were ignored.

She turned to her local police force.

"They [did] nothing at all to help with this situation besides saying contact the website, which I have done and still nothing has happened," she said.

The BBC spoke to the police force in question - which we have not named to help protect Lucy's identity. It could not confirm what action, if any, was being taken.

In the US, the FBI's internet crime department told the BBC it was not investigating the site.

[Bruno Di Gradi]

knew about this site still.

/

Hunter Moore ‏ @Huntermoore Reply Retweet Favorite · Open

I have no education. i am rich now off making tits cool again. do you know how smart i am? well probs not but my bank account does

Hunter Moore ‏ @Huntermoore Reply Retweet Favorite · Open

hey im rich now, whats your paypal i make it rain in money transfers

lol

[Zizouz]

knew about this site still.

/

Hunter Moore ‏ @Huntermoore Reply Retweet Favorite · Open

I have no education. i am rich now off making tits cool again. do you know how smart i am? well probs not but my bank account does

Hunter Moore ‏ @Huntermoore Reply Retweet Favorite · Open

hey im rich now, whats your paypal i make it rain in money transfers

lol

must've took his own real life pain and turned it to cash

[djbmc]

"My friends, family and current boyfriend have all seen the images and it's been made extremely embarrassing to go back to work or attend university."

ok lads, what would you do, every girl has a past but what if her past ended up all over twitter and sh*t?

[The Somalian]

GENIUS>>>>>>>>

[time_bomb]

wonder how much he made

[Yung bawse]

wonder how much he made

[Supermalt]

$20,000 a month on ads

guy is ruthless

“I’m gonna sound like the most evil motherf***er-let’s be real for a second: If somebody killed themselves over [being on the site]? Do you know how much money I’d make? At the end of the day, I do not want anybody to hurt themselves. But if they do? Thank you for the money.” …

“The more traffic I’d have that day, I’m going to get paid for. So if someone f***ing killed themselves? Do you know how much hate I’d get? All the Googling, all the redirects, all, like, the press”—here he sounds like he’s stifling a yawn; it is morning—”I’d get paid for, for that day. And whatever.”

[Yung bawse]

how long was it running?

pmsl FAKKK.... guy is 100% MOE money over everything

[Haze-e]

Sick sick guy.

[Sinister]

C.R.E.A.M.

[Illusion]

Some one will make a copy cat site in notime