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NEW ERA SHOP LONDON


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New Era Lands In LondonArtist: RWDLets not lie. We all wear a variety of head-gear, but without doubt the No 1 lid we love is New Era. From style to shape, those 59Fifty caps are just hot, full stop. And, rarely for a sports company, they actually support the urban music scene. Where most ââ¬â if not the vast majority ââ¬â of the clothing youââ¬â¢re currently wearing refuse to advertise in titles like RWD (because ââ¬Ëurban kids donââ¬â¢t have doughââ¬â¢ ââ¬â their words, not ours), New Era regularly put their money where their mouth is; they buy into our culture, cos we buy into theirs. Even better news, you no longer have to pass through eight different shops to pick up the latest one-away, as New Eraââ¬â¢s first European flagship is about to open in London; New Era London will open on Saturday June 2 2007 at 72-74, Brewer Street. New Era London, dubbed ââ¬ÅNew Era LDN,ââ¬Â will feature the broadest and most exclusive selection of New Era headwear in the world. More than half of the product will be exclusive and will include a London-Inspired series, as well as exclusive high-end product from the Batman/Superman and Spiderman licenses through Marvel and DC comics. New Era LDN will be the first to carry headwear from French fashion designer Jean-Charles de Castelbajac. As well as the classic signature fitted baseball cap, the 59FIFTY, the store eill also stock fashion hats, styles in women's and kid's fits, and caps that satisfy the true sports enthusiast. Additionally, consumers will find New Era branded product including hats from the EK by New Era brand and caps made for New Era's Action Sports partners including DC Shoes, Stussy and Billabong. New Era truly is the worldââ¬â¢s premier headwear brand with products that transcend time, culture, sport and fashion producing more than 30 million caps per year. Want to get a heads up? You know exactly where to go...FROM RWDBIG NEWS FOR EVERYONE INTO NEW ERASCANT WAITPLUS ANYONE WHO KNOWS ABOUT MISHKA LMT RELEASE THEY HAVE BEEN RESTOCKED AND ITS ONLY ã26 INC. p&P GO TO MISHKA SITEaquabear1400.jpg

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I like them.Not that particular one.But the shop is a late idea, even more so when you're going to be charging double what they're worth.

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you can't beat a creative new era. I still buy some if there is something unique in its execution. I can't help thinking this shop is going to be sh*t though. It says it will have exclusive hats but the shop is too bait. Everyone will go there and will know where you got your "exclusive" hat.

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