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New audio & visuals released by NJ rapper Tru Trilla - "No Joking Around" ft N.B.S. & Recognize Ali
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Focusing marketing on six cities
Adidas also outlined the logic behind its plans to focus its marketing efforts on six major global cities: New York, Shanghai, Paris, Tokyo, Los Angeles and London.
It said the plans make sense because 50% of the global population currently live in cities and 80% of global GDP is generated in metropolitan areas.
The German brand said that up until 2020 it will “disproportionately” invest marketing and retail experiences within these six cities as it aims to outperform its rivals in terms of market share and brand advocacy.
“The influence of global metropolitan areas on trends and brands cannot be overstated. The fate of global brands is decided in global cities. If we want to be successful in the future, we need to win in key cities,” explained Christopher Williams, vice-president of commercial planning and development.
“Our focus on key cities enables us to activate our categories in the right areas and engage with communities in the most relevant neighbourhoods. And this then filters down to the rest of the countries.”
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Why pay Kanye when you can make your own....
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SLEAZE BALL
+1
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Drift
Marketing masterclass
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Reuben
http://disruptltd.com/heres-how-adidas-won-big-with-stormzy-in-2015/
Stormzy has had a big year. No doubt about it, however its the early brands that become the real winners attaching themselves to the influencers. Some associations flow more naturally the others, and the impact can vary. However, Stormzy has delivered far beyond for Adidas that a gifting relationship should ever. We don’t claim to know the ins and outs of Stormzy relationship with Adidas, but what we do know is this; he has profoundly impacted Adidas’ reputation. Their brand trend rise 40% since this time last year. No coincidence the data correlates to Stormzy’s consistent release schedule.
We took a selection of YouTube videos of which Stormzy can be associated with Adidas, a combined view total of over 27.7 Million views to calculate the value that this endorsement on one channel alone (not to mention TV, Social Media reach, Likes etc) was worth.
At a base youtube ad rate of £2CPM (Cost per thousand views) Usually a pop up ad or trueview, with no association with the content itself – would cost Adidas over £50K to advertise against. Considering the level of endorsement, with Stomzy wearing the brand so heavily, we could map a £10 CPM against the views, which would cost Adidas £270K to advertise against. The endorsement on YouTube videos alone is worth between £150-250K and the impact its had should yield a premium. For contrast, Rita Ora’s Adidas deal was worth £1.6 Million last year.
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Afroman
Might be worth investing in some Adidas shares
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Greens
Adidas scooping Ye and 3 top guys from Nike was a masterstroke. They've fully over taken Nike in terms of the hype releases over the last 2 years. Add all these other sly endorsements all over the place they are fully trying to take the top spot.
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Seydou
Even in movies, full on Adidas
Weebey.gif
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MGEEZ
Genius.
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Ephren Taylor
Dot ain't willing to play the game atorrrrrrrrr
will not put anything out he's not 100% happy with or he feels comes across as contrived. I've begged him to release some of the bangers I've heard but he's not on it atorrrrrrrrrrrrr
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