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ELEMENTZ is a new club night celebrating the traditional elements of hip hop - deejaying & turntablism, MCs, graffiti, b-boys & b-girls, open mic, beatboxing – all knowledge under one roof. Planned as a quarterly event taking place throughout the year, the launch night takes place at Rhythm Factory, London on Thursday 26th April 2012. Each event will host some of the biggest established names on the scene, while also showcasing new emerging talent and representing hip hop culture in all its forms. Since the early days of the block parties in New York’s Bronx, hip hop has become a global phenomenon. A culture which has developed over the years representing all people irrespective of ethnic background, nationality, gender or religion. While Hip Hop Music has gone on to become a multi billion selling industry over the years, and has fragmented into various genres, the real spirit of hip hop culture remains within the various elements, practiced by those with an understanding of its principles. The events will reflect the true meaning of hip hop and takes it back to its roots – at its best live with all elements in full effect Resident DJ is London’s “1st Lady of Hip Hop” Sarah Love, recognized from her days performing at the city's renowned Kung Fu events through to her time presenting for MTV Base, BBC 1Xtra and being the only female dj to be nominated twice as "Best DJ" for a MOBO award. The events are in association with leading online media outlet The Hip Hop Chronicle. While covering the major stories from the UK and overseas, HHC have provided exclusive footage broadcast on BET, MTV and many others. HHC will film performances and interviews to be broadcast online in the weeks following each event. FULL LINE UP MAIN ROOM DJ SETS FROM DJ SARAH LOVE x DJ 279 x DJ MR THING x DJ SNIPS LIVE PERFORMANCES BY CAXTON PRESS x GENESIS ELIJAH x NABA NAPALM x ETHER L BANKS HOSTED BY MYSTRO ROOM 2 HOSTED BY DJ SNUFF WITH DJ JOHNY GARCIA, B-BOY BATTLES, LIVE GRAFF & OPEN MIC The Rhythm Factory, 16 – 18 Whitechapel Road, London E1 1EW Nearest Tube is Aldgate East / Buses 25 / 205 / 254 / N106 / N253 Door Price £8.00 / Tickets available in advance via TicketWeb £7.00 8pm – 3am. This is an over 18′s event only. Dress code is casual though no tracksuits. The venue reserves the right to refuse admission. More information available at http://www.elementzuk.wordpress.com http://www.facebook.com/ElementzUK http://www.rhythmfactory.co.uk URBANELITE PR @urbanelitepr