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Gunner

Barca getting arab money

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Barcelona have agreed a £125million deal with the Qatar Foundation for the sponsorship rights on their jerseys.

The Qatar Foundation, a non-profit organisation from the gulf state, will share the shirt space with UNICEF.

Children's charity UNICEF became the first company in Barca's 111-year history to have their logo on the club's kit in 2006.

But the Catalan outfit have opted to change their policy on corporate shirt sponsorship by agreeing to the deal that will be worth £25million a year from 2011.

The club said they would look to combine the two logos but the Qatar Foundation would be the prevalent one if a solution could not be found.

Barcelona financial vice president Javier Faus said: "With this deal, Barcelona places itself as the indisputable brand leader in world football ahead of our international competitors."

Barcelona's maroon-and-blue striped shirt was without a sponsor before it put the children's charity on its front in 2006.

Unify

But after establishing themselves as one of the best teams in the world, the Spaniards have become a lightening-rod for market interest.

The likes of Lionel Messi, Andres Iniesta and Xavi Hernandez have helped boost the club's image further after winning eight major trophies in the past two seasons.

The picture off-the-field is not so healthy, however, with Barca carrying a reported debt of £369.5m. They recorded a loss of more than £64.36m in the 2009/10 season.

Barca insisted their new deal did not mean the end of their association with UNICEF, who have received £1.25million toward humanitarian projects.

Faus added: "Marketing experts are working to unify the UNICEF and Qatar Foundation logo."

The Qatar Foundation was set up in 1995 to help boost education, science and development in the tiny state.

The deal only tightens links between Barca and the the 2022 World Cup hosts, who won the right to stage the tournament at the recent Fifa vote in Zurich.

Barcelona coach Pep Guardiola was a public ambassador to Qatar's bid, while president Sandro Rosell was one of the leading forces behind the development of a Qatari football academy that aims to emulate Barcelona's revered La Masia school.

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Sick of these lot getting their fingers in every pie tbh

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probably get some barca coaches working on academies in qatar and some decent youts being trained there so qatar can snap them up

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erm, swear they give the money to them not get it from them?

aint it some kind of reverse sponsorship, im sure i read the UNICEF one is like that

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the unicef one- Barca paid them

this one- Barca are getting paid

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smart move paying unicef all them seasons worked out better in the long run

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From a P.R level and in appeasing their fans when they eventually sold the rights (which they have done now)

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smart move paying unicef all them seasons worked out better in the long run

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the unicef one- Barca paid them

this one- Barca are getting paid

ahhh

anyone know why they changed their mind regarding sponsorship?

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Debt.

A new audit into Barcelona's finances have revealed the club's debt is 442m euros (£369.5m) after a loss of more than 77m euros (£64.36m) last season.
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How can they servive with a debt like that???

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From: @barcastuff

Sent: 16 Dec 2010 00:53

Xavi (giving the ball to Lass after the clasico): "Here, since you didn't have the ball the whole night, you can have it for a while." [md]

sent via TweetDeck

On Twitter:

PMSL

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From: @barcastuff

Sent: 16 Dec 2010 00:53

Xavi (giving the ball to Lass after the clasico): "Here, since you didn't have the ball the whole night, you can have it for a while." [md]

sent via TweetDeck

On Twitter:

PMSL

:lol: :lol: :lol:

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