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He’s 22. Worth £6m. And pals with Branson. Meet Jamal Edwards

15 October 2012 | By Shruti Tripathi

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The SBTV founder has 130 million YouTube hits and is the biggest name in the music industry

“Being on the Sunday Times Young RichList with £6m means nothing to me,” says SBTV founder Jamal Edwards, “It’s a fragment of what I can achieve.”

Edwards is richer than pop icons Jessie J and Taio Cruz and still owns a 100% of his online broadcasting company SBTV (named after his rapping name Smokey Barz). SBTV is a very modern broadcaster based only on YouTube. It publishes interviews, live events and jam sessions of upcoming artists and music superstars like Justin Bieber, Ellie Goulding, Nicki Minaj and Bruno Mars.

Edwards’ story is cracking and frankly makes you wonder what you’re doing with your life. At 16, he was a Topshop store assistant uploading videos of a fox in his backyard on YouTube. Now at 22, he’s the CEO of a company that has 130 million YouTube hits and 215,000 channel subscribers.

He’s tipped as the Simon Cowell of grime music, and has signed a deal with Sony’s RCA to launch his own record label, Just Jam. He’s friends with Sir Richard Branson and has interviewed David Cameron and Ed Miliband for SBTV.

Last year, he featured on a Google Chrome advertisement that was aired during last year’s X Factor’s first episode. The ad made the SBTV website crash and was the second-most popular UK YouTube video ad in 2011.

“I’ve built a business from nothing. Yeah man, I’m a media mogul”

I meet Edwards at the SBTV headquarters in Ladbroke Grove. Dressed in tattered jeans, a scruffy hoodie, orange Puma sneakers and skull-shaped rings in his fingers, he doesn’t look like the CEO of a multimillion pound company from any angle. Yet, his Louis Vuitton belt and the Blackberry and iPhone in his hands show that the kid is rich.

“People say, ‘Oh Jamal Edwards, I saw him the other day, looking like a tramp,’ I don’t care, that’s who I am. I don’t need to suit up to convince people of the power of what I’ve made,” he tells me in his Hip-Hop rapper-like accent.

“I’ve built a business from nothing and I’ve given so many artists a break. Yeah man, I’m a media mogul.”

Edwards’ earns his money from advertising and sponsorship around his videos and through an online SBTV merchandise store.

Ask him to name a few clients and he reads out a long list form his Blackberry which includes Reebok, Nandos, Puma, Adidas, Nike, New Era, Sony, Universal and Wrigleys amongst others.

“The more hits you get the more cher-ching in advertisers’ eyes.

“We’ve got the creative ideas, the platform and the reach and that’s why the brands come to us. We’ve got quite a few happy clients who come back to us with bigger budgets on the back of successful campaigns, it’s amazing

Rest of the article below

http://www.londonlovesbusiness.com/entrepreneurs/young-entrepreneurs/hes-22-worth-6m-and-pals-with-branson-meet-jamal-edwards/3628.article

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Well done to him tbh. Looks like he has his head screwed on correctly. Especially in terms of expanding his business to other areas. But whoever wrote that article you know doesn't hang around with 'urban' people very much I only hope it's some old ass man.

Some ultimate cringe lines in the article.

“People say, ‘Oh Jamal Edwards, I saw him the other day, looking like a tramp,’ I don’t care, that’s who I am. I don’t need to suit up to convince people of the power of what I’ve made,” he tells me in his Hip-Hop rapper-like accent.

'Hip-Hop rapper-like accent' :lol:

EDIT:So this is the journalist. Some of the way the article was worded makes sense now.

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